º(Glare) Mark Cuban Experience [Concept]

Mark Cuban's team was in search of a fresh, lively brand that would resonate with the digital landscape and embody his love for basketball. This brand would serve as the umbrella for numerous web-related initiatives, including ventures into the world of NFTs. Unfortunately, the initial designs did not make it to finals. Nevertheless, I thoroughly enjoyed the creative process, and I'm delighted to share these designs here.

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Art Direction, Design and Motion Graphics by Rafael Ramirez